I recently picked up a leaflet about Gap's new "personal style" service offered in selected UK stores. "From boyfit to boot cut and corduroy to denim," they write, "we know what's hot and what's not each season."
Err... I'm not sure about boyfit, which seems to be an of-the-moment-craze for young women, but don't Gap always sell boot cut, corduroy and denim, regardless of the season?
If I take advantage of their totally free service, there won't be any pressure to purchase, but I'll benefit from advice on "putting together looks for work, the weekend and going out", along with tips on finding my perfect pair of jeans. Other bonuses include "trend updates" and "insider fashion news", as well as access to a VIP fitting room and express shopping queue.
Maybe I should give it a go? I doubt I'll end up dazzling anyone in London. But just wait until I hit the streets of San Francisco...