WASHED AND READY TO EAT

We’re used to foreigners borrowing English words and phrases. After all, we just have a way with words in Blighty and it’s hardly surprising that others want to snaffle them. I was slightly surprised, however, on a recent business trip to Germany, to see quite how far the phenomenon has gone. Picking up a copy of self-styled ‘fashion magazin’ Mädchen Style as a gift for my teenage girls, there’s evidence of a completely bizarre hybrid language which is neither fisch nor fowl. “Kann mann diese Hosen nur zum Sport tragen?” the mag asks its readers. The answer is a resounding “Nö!”  It becomes clear that ‘Stars und Fashionistas’ have judged this particular pair of jogging bottoms to be an absolute ‘It-Piece’ – not only ideal for running around the block, but also well suited to a catwalk promenade. On some pages, the headlines are written in English, while the body copy that follows is in German. And we’re then treated to a selection of colourful phrases that owe something t...