WASHED AND READY TO EAT

Milking it: leaflet celebrates continuous tradition of home deliveries I’ve been studying a promotional leaflet from a company called milk&more. It shows a street in which there are four milkmen – each celebrating a different era from the profession’s proud history. To the left, in scratchy sepia, we see a Victorian tradesman, complete with churn. To his right, there’s a wartime milko and also a chirpy chappie from the 1970s, who looks as if he might qualify for a lead role in a low-budget erotic movie. In glorious colour on the far right of the leaflet, we meet the modern-day delivery man, who is dressed in green and holding a milk&more branded crate. As you’d expect, this has more than just milk in it. There’s bread, Weetabix, Tropicana and all kinds. Today’s milkman has no hat, whereas all his predecessors believed professional headgear to be an important part of their image. This seems to me to be a depressing decline in standards over the years, but I’ll let it go. The th...