WASHED AND READY TO EAT

I glanced this morning at an ad on the London Underground promoting the 'award-winning' Christian Connection dating website. The headline makes an astonishing claim, which must surely be causing consternation at the Advertising Standards Authority: 'God knew you would read this'. Of course, we're aware that the Lord moves in mysterious ways. But the fact that this extends to precision targeting of commuters in ambient advertising campaigns still comes as something of a shock. Let's take the message at face value for a moment.  God clearly has you on his radar and knows that you're a good Christian, who is seeking a like-minded partner. He's decided, in His wisdom, to sponsor a particular dating site - perhaps because of its award-winning credentials. But there's a problem. You don't know the site exists. This leaves God with only one option: advertising. He can guide you to the posters by getting you to sit in particular carriages. But the poster...