In these strange times, when capitalist governments are busy nationalising banks and so on, it's probably a tad unfashionable to believe that the market is the best judge of a person's intrinsic value. But take a look at the fees being paid to the wannabes and has-beens lined up for the latest I'm a celebrity series on ITV1:
Nicola McLean £7.5k
Carly Zucker £10k
Robert Kilroy-Silk £15k
George Takei £20k
Esther Rantzen £25k
Martina Navratilova £30k
Source: Daily Telegraph
I can't comment on Nicola McLean, as I'm not sure I know who she is. All I can say is that it would take more than seven-and-a-half large to convince me to spend time in a jungle with Robert Kilroy-Silk. Carly Zucker is set to marry footballer Joe Cole and I'd like to think that he could stand her 10 grand out of his weekly paycheck. Her engagement ring supposedly cost five times as much. Which does beg the question as to whether any of these celebs really need a financial incentive at all.
Former Wimbledon tennis champion Martina Navratilova must be a multi-millionaire and the same is surely true of the erstwhile helmsman of the Federation Starship Enterprise, George Takei. Hell, even Esther Rantzen of That's Life fame has probably got a little bit stashed away for a rainy day, as well as a few erotically charged vegetables that she could sell on eBay.
But it's still interesting to see the relative values of the slebs. One Mr Sulu buys you a couple of Carly Zuckers. Or to put it another way, West Coast American screen royalty still wins out over Welsh WAG.