You may have heard the news reports about the turmoil in Kingston, Jamaica, resulting from the government's attempts to pin down a notorious drug lord on behalf of the US. I was struck by the number of self-styled monikers this guy has given himself. He is, depending on the channel you listen to, known on the street as 'Dudas', 'The Big Man' and 'The President' - worshipped by many impoverished Kingston residents as a benefactor to slum dwellers.
It's his real name that seems most appropriate, however. If you were a drug baron called Christopher Coke, wouldn't you leave it at that? It's certainly not a name to be sniffed at.