Monday, April 07, 2008

Branding error?

Rezidor's Park Inn hotel chain could do with some advice on branding issues. Innaction may not have exactly the right kind of feel for a gym.

1 comment:

  1. Anonymous11:15 AM

    These are ingenious people. It's official:
    http://www.northampton.parkinn.co.uk/cs/Satellite?c=Page&cid=1165588492843&language=en&pagename=ParkInn%2FPage%2FparkinnHotelArticle&hotelCode=ormpd

    What's more, it appears from the above that you can eat your meal while swimming in the pool (or maybe I misunderstand the "dip and dine" concept). Could this possibly be the place to enjoy chicken breast stroke?

    To round off the theme, you'll be pleased to hear that the "dip and dine" subsection comes up on internet browers on a tab named "BlobServer".

    Well, they're certainly consistent.

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