John West NO DRAIN tuna doesn't have any liquid in the can. The TV commercial tells me that I can now enjoy the great taste of John West without 'the annoying, fiddly bits'. These are dramatised in the literal sense by people hopping around their kitchens splashing olive oil and brine all over themselves. So far, so good.
Unfortunately, the ad then takes a bizarre and unncessary twist. The creative agency has decided that the annoying fiddly bits also need to be demonstrated metaphorically. Cue a couple of blokes who've come to play a violin in the home of an attractive female customer.
They're shown the door before they can finish their catchy tuna. After all, we did say WITHOUT the annoying, fiddly bits.
Oh, how we laughed. Another great commercial in the can.