Friday, September 05, 2008

Authentic-style descriptions

I've just watched a commercial about a battery-operated toothbrush which is supposed to get your teeth "dentist clean". It reminds me of promotional material I used to write for collectables back in the early 90s, when I first became a professonal writer. Porcelain plates were "heirloom quality". Not actual heirlooms, of course. But definitely heirloom quality.

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