According to news reports, budget airline Flybe was due to be fined if it couldn't boost numbers of passengers on the busy route from Norwich to Dublin. Its solution (see http://news.bbc.co.uk/1/hi/england/norfolk/7321306.stm) was to hire in thespians to pose as punters.
It's such a shame that the plan never actually came to fruition. I'd love to have been a fly on the fuselage as the cabin crew served the resting luvvies.
Having been to Dublin very recently, I think the solution is probably more flights from Poland rather than East Anglia.