Saturday, October 20, 2007

Is there anything on Dave, Dave?

My Virgin Media cable package now includes a channel called Dave + 1. This is surely post-modern branding taken to a new extreme and I do worry about where it's all going to lead.

"I'm sick of Dave. It's just repeats of Top Gear and QI. Couldn't we see if there's something on Chris? Or maybe try John + 1?"

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