Having met the Fonz at Richmond Waterstones, I wandered down to a store called Whole Foods Market, which is almost beyond parody.
Stretching over two large floors, it seems to position itself as a place where the affluent residents of the south-west London suburb might choose to do their weekly shop. Heinz baked beans and other fairly everyday essentials compete for space with £10 pots of 'Richmond Park Natural Honey' and £20 trays of Maine lobster. Had Henry Winkler been able to join me on my shopping expedition, he would have been pleased to see that the retailer is also quite big on Thanksgiving - presumably catering for the American diaspora that helps fill the seats of Richmond Theatre, where the former Happy Days star is appearing in Peter Pan.
There was a Catherine Tate moment when I heard a young boy by the fish counter ask his dad whether it was possible to have a whole sea bass. I'd have told the cheeky young lad that it would be KFC if he didn't shut up.
Sweet heaven: Richmond customers make a beeline for local honey