On the 507 bus to Waterloo this afternoon, a guy asked me to complete a short questionnaire about my journey. I was handed a printed piece of paper - maybe 150 gsm - and one of those little pens they give out in betting shops. It was standing room only on the single-decker, so completing the survey while swinging around and guarding three bags wasn't that easy.
I finished as we drew up at the penultimate stop and I handed my form to the guy.
'Are you getting off here?' he asked.
I told him that I intended to travel one further stop to Waterloo.
'Well, hold on to the form, then.'
Meekly, I agreed, but couldn't help thinking that my answers would be the same at this stop - or any stop - on the route.
50 yards further up the road, the bloke came back and asked me for my form. The same form that I had been forbidden to hand in about 30 seconds earlier.
This is market research OCD style. I expect the forms have now been sorted alphabetically by surname. And the information will be entered 20 times before it looks right on the database.