I have my doubts about the decision by M&S to name one of its jam products 'Hedgerow Conserve'. While the berries that come from the typical English hedgerow may be very tasty, I'm not sure I want to be reminded of the hedgerow itself. After all, I don't add Orchard Sauce to my roast pork, do I? Or wolf down Field Yogurt, for that matter. Where does it all end? Abatoir Nuggets?
I've now studied the Special Constable poster in more detail (see blogs passim ) and can reveal the idea is even more complex and bizarre than I first thought. You'll recall that a Special is on some seedy looking street corner, just yards away from where a drug deal is in progress. He's keenly observing events and looks ready to take some kind of action. The copy says that Specials wear uniform and always have back-up. But this guy is on his own in plain clothes. Worrying. Perhaps he's off duty but just can't leave the policing thing alone? Once a part-time copper, always a part-time copper. But wait. There is back up. It comes in the form of the constable's own reflection in a puddle. If he took his eyes off the criminal activity for just a second and took the trouble to look down at his feet, he'd see that in Puddle Land, he is wearing a uniform and carrying a radio. There's enough material here to fill a semiotics seminar for a day. If I disco...
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