I've just been listening to an extraordinary commercial for Viagra on a US radio station. The opening creative gambit was "Are you doing the erectile dysfunction two-step?"
This is a question which, at every level, surely demands an emphatic "no" from the average listener.
It was the blurb at the end of the ad that really fascinated me though. Before popping the blue pill, you were supposed to ask your doctor whether your heart was strong enough for sex. And you were advised to seek medical attention if your ardour couldn't be suppressed after four hours. Surely they meant four minutes?