Sunday, October 08, 2006

Understanding market trends

It's always good to know you're dealing with a specialist.

At first glance, this law firm in the North East of England appears to have chosen an unusual niche. Its ad in The Sunderland Echo proclaims expertise in Legionnaires Disease. Research by Washed and Ready to Eat suggests, however, that the market for their specialism is actually growing. According to this medical report, cases of the deadly bug have substantially increased in the latter part of 2006.

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