A picture of farmer Colin Wilcox is accompanied by the following blurb:
"Colin farms cattle and sheep in Gloucestershire. The cattle are Hereford cross and finished on home-grown forage, clover and meadow grass. Colin works hard to ensure his cattle and sheep meet the high welfare standards that Tesco require."
While the cows are finished on clover, I have a feeling the copy must be finished late at night over a stiff drink.