My local Tesco Metro has recently had a makeover, but Mrs W and I were struggling to find the promised olive bar. They've only gone and tucked it away in a normal aisle, haven't they? Up near the bread and milk. I didn't like the look of it, if I'm frank. Not much protection against coughs and sneezes. Not that I'm a hypo or anything.
I've now studied the Special Constable poster in more detail (see blogs passim ) and can reveal the idea is even more complex and bizarre than I first thought. You'll recall that a Special is on some seedy looking street corner, just yards away from where a drug deal is in progress. He's keenly observing events and looks ready to take some kind of action. The copy says that Specials wear uniform and always have back-up. But this guy is on his own in plain clothes. Worrying. Perhaps he's off duty but just can't leave the policing thing alone? Once a part-time copper, always a part-time copper. But wait. There is back up. It comes in the form of the constable's own reflection in a puddle. If he took his eyes off the criminal activity for just a second and took the trouble to look down at his feet, he'd see that in Puddle Land, he is wearing a uniform and carrying a radio. There's enough material here to fill a semiotics seminar for a day. If I disco...
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