Thursday, July 20, 2006

The things people do with direct mail

Don't mutilate: dire warning issued by credit card company Capital One

As someone who writes direct mail from time to time, I'm used to all the techniques that people use to get you to open the envelope. This official-looking letter from Capital One goes perhaps one stage too far, however, in advising me that I shouldn't mutilate the contents. I know that people can sometimes get a little annoyed at the volume of mail they receive and might - in a fit of frustration - get involved in bending, folding or tearing. But the idea that anyone would mutilate an offer for Capital One Platinum MasterCard® is just too awful to contemplate. Particularly with 0% interest on balance transfers until 1st November 2007.

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