If you're promoting an energy technology which results in alarming seismic activity, you have an uphill PR battle to fight. And given the relative unpopularity of earthquakes and self-igniting tap water among the general population, maybe it's a battle you're never going to win. I have a hunch, however, the task might become just slightly easier if the word 'fracking' were buried beneath a pile of subterranean shale rock.
Remember, Windscale became Sellafield. Who needs fracking when you could be releasing the potential of pure shale energy?
Regular readers may recall that I once doubted the existence of Yeo Valley. I'd never heard of the Yeo mountain range and I therefore rated the likelihood of there being a valley at somewhere between 0 and 5%. Of course, I had yoghurt all over my face when I discovered that the place really does exist. Somewhere in Somerset, I seem to recall. Today, having read an article in the latest edition of The Marketer magazine, I'm astonished to discover that there really was a Captain Birdseye. Well, I need to qualify that just a little. There was a Mister Clarence Birdseye who invented the fish finger back in 1955. The avuncular, uniformed figure who dominated our TV screens for about thirty years may have been an invention of over-eager advertising creatives, but he didn't blow in on a trawler during a squall. There was actually some connection to a real human being. These revelations about fish and yoghurt are causing me considerable disquiet, because I'm wondering h...
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