I've been pondering the Windows Live Hotmail ad that shows emails being sorted automatically into different folders. There's some girl called Kate and she's already sent us 15 separate messages with photos of her antics in Australia. When a 16th arrives - handily labelled with a kangaroo-related subject header - Hotmail makes the error of adding it to the 'Kate's's Aussie Photos' folder. My argument would be that there's a perfectly good, pre-existing folder called 'Recycle Bin'. And they'd be doing everyone a favour by diverting this young lady's emails directly there. There will be 43 more messages to follow, believe me, so we have to put a stop to her Antipodean deluge before it gets out of hand.
Regular readers may recall that I once doubted the existence of Yeo Valley. I'd never heard of the Yeo mountain range and I therefore rated the likelihood of there being a valley at somewhere between 0 and 5%. Of course, I had yoghurt all over my face when I discovered that the place really does exist. Somewhere in Somerset, I seem to recall. Today, having read an article in the latest edition of The Marketer magazine, I'm astonished to discover that there really was a Captain Birdseye. Well, I need to qualify that just a little. There was a Mister Clarence Birdseye who invented the fish finger back in 1955. The avuncular, uniformed figure who dominated our TV screens for about thirty years may have been an invention of over-eager advertising creatives, but he didn't blow in on a trawler during a squall. There was actually some connection to a real human being. These revelations about fish and yoghurt are causing me considerable disquiet, because I'm wondering h...
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