Sunday, August 16, 2009

Swimming against the tide

The folks at Waitrose know how to rustle up a fancy sandwich. Take their limited edition Poached Salmon offering, for instance, complete with pea purée, mint and tartare sauce. Never has so much pretention found itself stuffed between two slices of bread.

But listen to the blurb on the packet. They get their salmon from 'the cold, clear waters around Scotland where fish can swim against the tide, becoming lean and full of flavour.' God forbid they'd select bland, flabby salmon that neglect nature's exercise regime in favour of an easy ride with the prevailing current.

I dread to think what other horse manure this over-excited copywriter is planning to write about alternative sandwiches in the range. But I never eat chicken unless I know the bird has a personal trainer and flaps at least three miles a day.

1 comment:

  1. They seem to be implying that the swimming against the tide business is because the fish come from Scotland.