All change please

Anyone who travels on the London tube will be familiar with the terrible genre of ad that plays around with the familiar underground map. Stations are renamed and embarrassing puns about routes and destinations are linked tenuously back to all manner of brands.

If you've ever wondered how creatives in advertising agencies come up with this crap, there are usually two explanations. The first is that the stuff is done at gunpoint on the instructions of the client. The second is that the copywriters and art directors are at a loss for anything to say about a particular product or service and have been tipped over the edge after their fifth double espresso of the day.

I would therefore formally like to forgive whoever is responsible for the Otrivine nasal spray campaign on the tube right now. But let me make one thing absolutely clear. I am not getting on any train departing from Blocked Nose. Especially when it is being diverted via Little Sneezing, Sniffingham, Stuckin House and Sick-of-Being Hill. And if there's any extension of this campaign, the people responsible for the account will be paying a visit to Much Slapping in the Face.

Comments

A Fawlty Towers script? Si, senor!

Ok, so I gave ChatGPT the following scenario: "Imagine a theatrical script for a situation comedy set in a hotel in Torquay, England. The proprietor is called Basil, an eccentric man who believes the calibre of guests to be low. His wife, Sybil, is often frustrated by Basil's incompetence. They employ a Spanish waiter called Manuel, who struggles to understand English. Basil suspects that two guests, who claim to be married, may be lying." Here's what our favourite AI came up with: Scene: The hotel lobby in Torquay, England. Basil is standing behind the reception desk, looking at a piece of paper. Sybil is standing next to him, looking annoyed. Manuel is hovering nearby, trying to look busy. Basil: (to Sybil) I don't know why we get such low-calibre guests at this hotel. Look at these two - Mr. and Mrs. Smith. They claim to be married, but I suspect they might be lying. Sybil: (sighing) Basil, it's not our job to judge the marital status of our guests. Just m...

Becoming a Twister board

I spent yesterday evening in an old factory building off Brick Lane playing kids' games with an organisation called Fun Fed. The idea is that a bunch of adults get together and act like children for a couple of hours. We played tag and stuck big coloured discs on ourselves so that we could become human Twister mats. There was an awful lot of running around and I was thinking that I ought to get to aikido a bit more often. Being a child is very hard work.

It's been a tough year. Let's give ourselves a clap.

If something didn’t smell right about the UK handling of the pandemic, the British public was never going to notice. But they knew that if they couldn’t smell something, they really ought to get a Covid test sent to them in the post. There has been something incredibly British about the DIY swabs and their delivery via the gig-economy workers of Amazon, hasn’t there? Touch of corona? I’ll pop something in the post to you. Should be with you tomorrow. I suppose it was inevitable that we’d need some new kind of system. After all, the coronavirus outbreak was the first thing in the history of the NHS that couldn’t be cured by paracetamol, rest and plenty of fluids. This understandably left GPs flummoxed and anxious. The UK decided pretty early on that if you were ill with a novel pathogen – which proved deadly in maybe 1% of cases – you really shouldn’t go to the doctor. You should STAY AT HOME and spread it quickly to your flatmates or family members. And because they were now at ...

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