I was watching a few minutes of Colditz on Yesterday yesterday and discovered that the programme is sponsored - along with other 'classic' series - by Tena Pants Discreet. Idents showed middle-aged ladies wandering round a museum and sharing lame jokes with one another.
The juxtaposition of brave British POWs with incontinence products seems a little odd. It got me thinking of another potential tie-up: Tena and Tenko - the ever-popular women's prison camp drama. In fact, what about Tena-ko week? The episodes could be broadcast back-to-back.
"Captured by the Japanese, the women held out for years. Now, at last, relief has arrived."