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Saving sounds so attractive, doesn't it?

How about this for an exciting proposition in a leaflet from the bankers at Britannia?

'If you save just £1 a day, in a year you would have £365 to spend on the little things in life that keep you smiling.'

It sounds almost too good to be true. Are they really saying that if I set aside a quid a day, I'd have seven quid after a week? And perhaps as much as £31 after a good month?

It's very tempting, but the world of financial services is highly competitive. Britannia are not the only people making this particular offer. I've recently been contacted by Piggy Bank and a new start-up called 'Under the Mattress'. They're offering me exactly the same impressive rate of return.
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