I'm spitting blood about this preposterous ad campaign

The bizarre campaign for the mouthwash Corsodyl ('for people who spit blood when they brush their teeth') has taken an even weirder turn.

The latest posters show a lady applying make-up to her eyes and seeing a streak of blood run down her cheek. 'You wouldn't ignore this' reads the copy, implying that we should treat bleeding gums with the same seriousness as bleeding eye sockets.

There are few places left for this outlandish train of thought to go. Someone with blood pouring out of their ears? Or maybe struggling with multiple gunshot wounds?

Can this stuff really be researching well? Only if the focus groups are stuffed with bleeding hypochondriacs.

Comments

A Fawlty Towers script? Si, senor!

Ok, so I gave ChatGPT the following scenario: "Imagine a theatrical script for a situation comedy set in a hotel in Torquay, England. The proprietor is called Basil, an eccentric man who believes the calibre of guests to be low. His wife, Sybil, is often frustrated by Basil's incompetence. They employ a Spanish waiter called Manuel, who struggles to understand English. Basil suspects that two guests, who claim to be married, may be lying." Here's what our favourite AI came up with: Scene: The hotel lobby in Torquay, England. Basil is standing behind the reception desk, looking at a piece of paper. Sybil is standing next to him, looking annoyed. Manuel is hovering nearby, trying to look busy. Basil: (to Sybil) I don't know why we get such low-calibre guests at this hotel. Look at these two - Mr. and Mrs. Smith. They claim to be married, but I suspect they might be lying. Sybil: (sighing) Basil, it's not our job to judge the marital status of our guests. Just m...

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If something didn’t smell right about the UK handling of the pandemic, the British public was never going to notice. But they knew that if they couldn’t smell something, they really ought to get a Covid test sent to them in the post. There has been something incredibly British about the DIY swabs and their delivery via the gig-economy workers of Amazon, hasn’t there? Touch of corona? I’ll pop something in the post to you. Should be with you tomorrow. I suppose it was inevitable that we’d need some new kind of system. After all, the coronavirus outbreak was the first thing in the history of the NHS that couldn’t be cured by paracetamol, rest and plenty of fluids. This understandably left GPs flummoxed and anxious. The UK decided pretty early on that if you were ill with a novel pathogen – which proved deadly in maybe 1% of cases – you really shouldn’t go to the doctor. You should STAY AT HOME and spread it quickly to your flatmates or family members. And because they were now at ...

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