The Belgravia Centre is a place which helps guys like me. People whose gorgeous, thick head of hair isn't quite as gorgeous and thick as it once was.
Their ad on the tube at the moment says that if I visit their website, I can 'view the world's largest online collection of hair loss success stories'.
My mind is immediately racing. This must mean there are other collections of hair loss success stories out there, but they're lightweight in comparison. Perhaps just one or two blokes half-heartedly saying they think there's a bit more body to their barnet these days.
Could it be that there are offline collections of hair loss success stories? Pop-up exhibitions, perhaps? 32-page brochures?
I can't quite bring myself to explore further. Too personal. Too close.