We all want to look our best when we welcome a delegation of visiting cardinals or pop out to deliver to a sermon to a crowd of 50,000 people. It's hard, therefore, to begrudge Pope Benedict some sharp schmutter. But according to recent reports, the aged Pontiff likes to smell right too.
The Vatican's numero uno has commissioned his very own eau de cologne from a lady called Silvana Casoli, who has previously mixed up some fragrances for the likes of Madonna and Sting. The blend of lime tree, verbana and grass will no doubt help to cover up the stench created by so many of the allegations against the Catholic hierarchy in recent years.
Am I alone in thinking that there could be a market for a perfume blessed by His Holiness? I'm picturing the ad now in GQ or Esquire. A double-page spread with a background of velvet in a deep Papal red. The bottle resting alongside a rosary and other accoutrements of office. A splash of the Holy See.