Skip to main content

Beware the puff that goes with the pastry


Pie in the sky: blarney on the packet had me fooled

What could be tastier than a traditional Irish pie? To be sure, it's a treat that has been celebrated over countless generations from Adare to Youghal. So when I saw in Sainsbury's that it had been revived by a brand called 'Six Hungry Sons', I naturally licked my lips. Pieces of chicken in a rich gravy with a shortcrust pastry base and a puff pastry lid and no punctuation.

This is nothing less than Michael's Chicken and Gravy Pie. I'm not sure who exactly Michael is, but I wonder if I'm looking at his picture in the aged sepia vignettes which have been lovingly dropped into the packaging? This is clearly a pie from the old school.

As an enchanting story begins to unfold, I get the sense that Michael might not actually be one of the little lads pictured. He sounds more like a roving gastronomical expert, travelling to the corners of the earth to uncover age-old recipes and revive them for countless others to enjoy. (Mainly people in the suburbs of London like me, who will gladly pay that little bit extra for olde worlde packaging and a slice of culinary life from the old country.)

The tale is a heart-warming one. An Irish lady called Kathleen sets a fine table and as the author puts down his fork and spoon after a satisfying supper, he can't help but ask the secret of her pie-making prowess. We learn that it's been passed down three generations over the course of more than a century. Which is just as well, as Kathleen has - wait for it - six hungry sons to feed.

As a sentimental tear rolls down my cheek, it falls just below the main body copy, where a disclaimer is printed in smaller type.

Made in the UK using Thai Chicken. By W A Turner of Tunbridge Wells.

Michael, my world is falling in around me. There I am thinking your man is selling me an old-school pie and it turns out to be more of an old-school Thai.

Meanwhile, in a supermarket on the outskirts of Limerick, there's probably someone picking up a green curry made to a traditional recipe passed on by a lady called Pen-Chan.

Copywriters, eh? My mum always warned me about them.

Comments

Popular posts from this blog

Becoming a Twister board

I spent yesterday evening in an old factory building off Brick Lane playing kids' games with an organisation called Fun Fed. The idea is that a bunch of adults get together and act like children for a couple of hours. We played tag and stuck big coloured discs on ourselves so that we could become human Twister mats. There was an awful lot of running around and I was thinking that I ought to get to aikido a bit more often. Being a child is very hard work.

Buttahz

Belatedly made it to the excellent Evolving English exhibition at the British Library. When I arrived, I found a curator talking to a large group of inner-city London teenagers who'd come with their school. "How do you spell Butters ?" he was asking them. The kids volunteered different spellings of the slang term. Museum man then posed another question. "But you don't actually say it like that, do you?" He was referring, I think, to the glottal stop that replaces the t in London English, although phonetics isn't my strong point. The youth were sent off to record slang in a booth for posterity and my attention was drawn to another class. This group was much younger and seemed to attend an exclusive private school. "Joanna! Come over here and listen to a bit of Romeo and Juliet!" The precocious little kids ran hither and thither, listening to samples of regional dialects on a superb interactive display or speeches from statesmen such as JFK and ...

Captain Birdseye and other people of rank

Regular readers may recall that I once doubted the existence of Yeo Valley. I'd never heard of the Yeo mountain range and I therefore rated the likelihood of there being a valley at somewhere between 0 and 5%. Of course, I had yoghurt all over my face when I discovered that the place really does exist. Somewhere in Somerset, I seem to recall. Today, having read an article in the latest edition of The Marketer magazine, I'm astonished to discover that there really was a Captain Birdseye. Well, I need to qualify that just a little. There was a Mister Clarence Birdseye who invented the fish finger back in 1955. The avuncular, uniformed figure who dominated our TV screens for about thirty years may have been an invention of over-eager advertising creatives, but he didn't blow in on a trawler during a squall. There was actually some connection to a real human being. These revelations about fish and yoghurt are causing me considerable disquiet, because I'm wondering h...