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If this ad had MY name on it, I'd be in hiding...



As a copywriter, my heart sinks when I see fellow professionals biting off a little more than they can chew. This embarrassing messaging thread between two m8s rings about as true as Nick Clegg's pledges on student tuition fees. When we get towards the end of the correspondence and Rachel's saying "...that new kitchen has MY name on it...", I'm thinking of those cheesy radio commercials where characters repeat telephone numbers to each other.

The only thing missing from the excruciating exchange is a discussion of how gorgeous the Wickes kitchen planner is. How did the creatives miss that particular trick, I wonder?

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