... but not when you're reading The story of a watch company - the book that celebrates the history of Swiss brand, Tissot (see blogs passim).
We learn, for instance, about the extensive "peregrinations" of Charles-Emile Tissot - a reference, I believe, to his frequent trips to the Americas and Russia.
The author is excited, on examining an old register, to discover that Tissot produced hydraulic watch hammers between 1860 and 1875.
There's a picture of Marie Tissot celebrating 50 years of activity in the company back in 1966. She is cutting a three-tiered cake with Mr Weibel and Mr Schatz.
Without question, it's touching and enthralling in equal measure. But I'm sure there's more to come.
Watch this space.
So to speak.