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Showing posts from 2018

'No, Trump is writing this one himself. It will be the best letter...'

The letter from Donald Trump to Kim Jong-Un, which cancels the leaders’ proposed summit in Singapore, will certainly go down in the political annals. Of course, it’s entirely possible that commentators will remember it as a prelude to some catastrophic conflict on the Korean peninsula. If we’re honest, it may signal the end of a brief window, early in 2018, when people naively thought that war might be averted. I sincerely hope it doesn’t have such grave historic significance. But as a copywriter, I can weep a thousand tears without a single shot being fired in anger. What’s extraordinary about the text is that it’s clear Trump actually played a major part in writing it . We can tell because it is so atrociously and bizarrely constructed. There can be few jurisdictions in the modern world where Presidents and Prime Ministers still draft their own correspondence. And if your President was one Donald J Trump, you’d sure as hell keep him the f*** away from Microsoft ...

Nerve agents? No sweat. Get the baby wipes out.

There is something so bizarrely British about the health response to the assassination attempt in Salisbury on former spy Sergei Skripal and his daughter Yulia. A week after the event, everyone who was in the vicinity of the deadly nerve agent has been urged to wash their personal possessions. Now, let’s think this through. This chemical was so toxic that it left two people fighting for their lives. A police officer involved in the early response was also hospitalised and made severely ill by it. The table in the restaurant visited by Sergei and Julia was reportedly so contaminated that it had to be destroyed. But if you happened to be nearby – perhaps even dining in the same part of the restaurant sometime after the unfortunate victims departed – no need to worry. Run a baby wipe over your phone. A week later. What about clothes? The Chief Medical Officer Sally Davies recommends washing them. In a washing machine preferably, she says. Err… as opposed to the o...